If you are a dribbble player / visiting the dribbble website on a regular basis then you probably already know ramotion. Yep, they known for their stunning shoots that always get lot of attention of dribbble fans. 

Recently I had the opportunity to do a brief interview with Dennis Pakhaliuk, founder of ramotion.
Dennis is going to share his thoughts on iOS7 icon trend and design. Enjoy ;)


Q: Hi Dennis. Thank you for this interview opportunity. Can you tell us a little bit about yourself?

My name is Denis Pakhaliuk, I’m from Sevastopol, Crimea, a beautiful city on the Black Sea.
I was born here in 1988. 


Q: How did you become an designer?

It was about 11 years ago when I was at school and when I was crazy about Quake 3 and Pixar cartoons :)
One day when I surfed through the network using my 28k Modem connection. I found a Russian CG portfolios website with some beautiful 3d renders of German cars. I was completely stunned with this beauty and decided that I want to learn to do this.

After a few months of practicing, I started to do some freelance projects. Later in 2006 I started architectural university here in Crimea. It was the only university where I could use my 3d skills. After 6 years of studying I barely graduated because I was constantly busy bootstrapping Ramotion. Design has always been my passion, however in Ramotion I saw my role as a visionary and a business developer.

Today after 5 years we are 25 mobile app designers and developers with award-winning products.



Q: Flat or skeuomorphic?

It really depends on the product. For example skeuomorphism fits great for an app like Turnplay - vinyl record player for iPad. It works nice if you want to replicate a real object.

However, when it comes to a productivity app, over-design can hinder the user and distract him from his ultimate goals.


Q: What do you think about the iOS7 design?

It is a logical step in mobile design and I really like it. Because you can’t hide behind beautiful pixels anymore, Apple forces us to think more about user experience.


Q: The new introduced iOS7 icon rounded corner values break most of previous skeuomorphic icon designs.
What do you think about that?

I love consistency and rational things.
However, I was a bit confused when these new iOS icons were announced at WWDC’13. I see a lot of new challenged for app icon designers. Now they are more like logo designers. It takes even more time to design a great app icon in this flat design style. You can’t simply make a realistic 3d object and call it an app icon.


Q: How is the flat design affecting the ios icon design trend and also project demand?

There are very few icon designers in the industry who can design really good flat app icons and we are doing our best to be among them. Project demand is growing after a short break we had in the end of 2013.


Q: What is your prediction about the next icon design trend?

I think game and entertainment apps should still have attractive, colorful and sometimes skeuomorphic app icons.
Business, productivity, utility apps will follow the flat design trend. There should be a balance between simplicity and beauty.

Honestly, I don’t like it when all Top 10 apps on the AppStore have flat icons, because none of them stand out. 


Q: Last but not least, can you share us your design setup? (app and hardware)

For iOS/Mac app icons and logos:

Paper, pencil, Illustrator, Photoshop + 3ds max, zBrush, KeyShot (for some 3d references of complex objects and materials like glass, water etc.)

For iOS/Web interfaces:

Sketch, Illustrator, Photoshop + After Effects for some animated transitions (animation example: Android Wear)


  • iMac, Core i5 (2.7 GHz), 8GB DDR3, Nvidia GT 640M
  • Wacom Intuos 5
  • PC with Core i7, 16GB DDR3, Nvidia GTX570 for rendering at 3ds max.

Thank you for your time Dennis. Wishing you much continued success

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